Digital Influencers & Social Media

In earlier decades, people became famous via movies, music or TV. But today, anyone with a phone and creativity has the potential to become a star. A new stratum of social media celebrities is emerging, thanks to TikTok. In 2025, these creators make a lot of noise, amassing millions of fans, brand deals, and even walking the red carpet Read More

A single misstep can turn a celebrity into a target in the current era. Welcome to cancel culture, an essential component of contemporary show business. In entertainment, cancel culture refers to calling out stars for the things they say or do that upset the public. Be it a tweet from years prior or a remark made in Read More

The digital age has created a new kind of celebrity. This fame doesn’t come from TV or film. Instead, it arises from the vast and connected world of the internet. In this world, people can gain fame with viral content. It often begins as a meme or a viral sensation. But the path from online Read More

Instagram has revolutionised how celebrities interact with fans and with brands. Prior to social media, endorsements would primarily take the form of TV commercials, magazine advertisements or billboards. But today, a single Instagram post can be shared by millions in seconds. In 2025, Instagram influencer posts are among the most common ways stars promote products and cultivate Read More